Childhood Question finally answered

Agency: Leo Burnett, Milan
Client: Kofli
Archive's Print Ad of the Week

Does Google has a sea fetish lately?

Google Flipper the new way to build an ocean of knowledge of an inch of depth...

TechCrunch

Google Flipper Is About To Jump Out Of The Water

by MG Siegler on June 18, 2009

Google is about to launch a new Google Labs project it calls Flipper, we’ve learned. No, it’s not a dolphin. As you can see in the screenshot, it looks like the project is a more visual way to read Google News, or to “flip through it,” as it were.

While we have yet to use it, what looks nice about it is that you can not only browse by sections, but also by sources, keywords, and most importantly by elements such as “most popular” and “recommended.” The visual representation probably won’t revolutionize Google News’ often sub-par performance, but the better filters could.

Interestingly, I’m told Flipper is also meant to work on the iPhone as well. That could be a neat way to scan the news on that device.

Straightforward advertising...

Stop thinking about how to get to your audience and let them pick you! isn't that a little mediocre? or genius?

I Found this interesting article about it in TechCrunch,
here's the link:

http://www.techcrunch.com/2009/06/15/youtube-choose-your-own-adventure-emphasis-on-ad/

YouTube: Choose Your Own Adventure, Emphasis On “Ad"

by MG Siegler on June 15, 2009




As we all know, advertising has been a tough nut for YouTube to crack. While a lot of videos feature overlaid ads at the bottom, some have been testing in-stream video ads that run before, during and after videos. Today, YouTube is starting to test a new way for users to interact with those ads.

On a “small percentage of videos,” you will now have the option of watching one “Promoted Video” (a video someone is paying for YouTube to promote, so yes, an ad) at the beginning of the clip, or choose to see a few different in-stream ads throughout the clip. And if you choose the one long clip beforehand, you will get to choose which clip you watch. Unfortunately, “none” is not an option.

Joking aside, this is sort of an interesting way to do advertising. I can’t imagine that many people will have the preference to watch one pre-roll ad over another, but the option to do either a pre-roll or mid-stream ad is a nice one. Hulu has been testing a similar option, though I have yet to see it. I would definitely opt to sit through a long ad before a show or movie plays rather than having the interruptions throughout.

Of course, as we all know, most people would choose this pre-roll option and proceed to completely ignore the ad, so it will be interesting to see if YouTube sees that happen as well with this option. It seems smart that YouTube is including the pre-roll video ratings when you’re making your selection of which one to watch, so perhaps a high rating will entice some to watch it. And at least these promoted videos aren’t always just straight-up ads, and instead are sometimes people who really, really want their videos to go viral and are willing to pay for it.

Nameless introductory blog

Well... here I am, I have finally decided to blog. I lost the battle, although I don't think there was ever one in the first place, I knew this day would come.

As an advertising student... an Art Director and Creative director aspirant, facebook, twitter, linkedin, blackberry messenger, direct email and blogging are definitely tools as mandatory as the Creative Suite... Exposing yourself, letting your face be recognized and grasping every opportunity to let any possible agency employer see your face and work are everyday-assignments; and as I see it, part of the instincts of us, creative animals, hunting for recognition.

I guess I should begin saying something about me, right?

I'm a Galician-Venezuelan... as I like to describe myself, born and raise in the conflictual country but in the arms of my Spaniard mom, dad and entire family...
I'm 1st generation there and I still don't know if I say that proudly or just indifferent... I think proudly is the best description (yes, a little harsh on the beautiful country that watched me and my friends grow).

I just moved to the U.S. (Miami) 7 months ago (but who's counting :) ), as a resident (thanks to my citizen dad) right after completing my bachelor in Mass Communications to start a Master degree program with FIU and Miami Ad School in "Global strategic communications" (I flinch every time at the words) and Art Direction (always my dream, leaving me light-headed every time someone relates the term, the title to my name).

This is it for now... I have a lot to write about, but enough about me, I have work to do and I'm still hooked on a guilty pleasure... an audiobook that -to be honest- I'm a little ashamed to mention here he he :)