Childhood Question finally answered

Agency: Leo Burnett, Milan
Client: Kofli
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Does Google has a sea fetish lately?

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TechCrunch

Google Flipper Is About To Jump Out Of The Water

by MG Siegler on June 18, 2009

Google is about to launch a new Google Labs project it calls Flipper, we’ve learned. No, it’s not a dolphin. As you can see in the screenshot, it looks like the project is a more visual way to read Google News, or to “flip through it,” as it were.

While we have yet to use it, what looks nice about it is that you can not only browse by sections, but also by sources, keywords, and most importantly by elements such as “most popular” and “recommended.” The visual representation probably won’t revolutionize Google News’ often sub-par performance, but the better filters could.

Interestingly, I’m told Flipper is also meant to work on the iPhone as well. That could be a neat way to scan the news on that device.

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I Found this interesting article about it in TechCrunch,
here's the link:

http://www.techcrunch.com/2009/06/15/youtube-choose-your-own-adventure-emphasis-on-ad/

YouTube: Choose Your Own Adventure, Emphasis On “Ad"

by MG Siegler on June 15, 2009




As we all know, advertising has been a tough nut for YouTube to crack. While a lot of videos feature overlaid ads at the bottom, some have been testing in-stream video ads that run before, during and after videos. Today, YouTube is starting to test a new way for users to interact with those ads.

On a “small percentage of videos,” you will now have the option of watching one “Promoted Video” (a video someone is paying for YouTube to promote, so yes, an ad) at the beginning of the clip, or choose to see a few different in-stream ads throughout the clip. And if you choose the one long clip beforehand, you will get to choose which clip you watch. Unfortunately, “none” is not an option.

Joking aside, this is sort of an interesting way to do advertising. I can’t imagine that many people will have the preference to watch one pre-roll ad over another, but the option to do either a pre-roll or mid-stream ad is a nice one. Hulu has been testing a similar option, though I have yet to see it. I would definitely opt to sit through a long ad before a show or movie plays rather than having the interruptions throughout.

Of course, as we all know, most people would choose this pre-roll option and proceed to completely ignore the ad, so it will be interesting to see if YouTube sees that happen as well with this option. It seems smart that YouTube is including the pre-roll video ratings when you’re making your selection of which one to watch, so perhaps a high rating will entice some to watch it. And at least these promoted videos aren’t always just straight-up ads, and instead are sometimes people who really, really want their videos to go viral and are willing to pay for it.